Whens pottermore opening?

-so i finally got through to pottermore (before it said it was overloaded) but its just the same page as usual. has anyone got through yet, or does anyone know when pottermores being released?

much thanks (:At first it told me to wait because it was busy.

Now it has taken me back to the page where it tells you to come back July 31st.

I guess it opens when it is July 31st all over the world.



EDIT: Now it says Pottermore is temporarily unavailable.On 31st July, an online challenge will be launched on Pottermore.com. 1 million of those successfully completing it will be granted early access to the Beta version of the website, enabling them to help put finishing touches before it opens to all in October 2011. Details of the challenge will be revealed on 31st July.







Read more: J.K Rowling Announces Pottermore - ComingSoon.net http://www.comingsoon.net/news/movienews鈥?/a>
wats dat?!?!?!?!?!?!?!!?!?!??!?!?!?!?!
im guessing midnight in the u.s.

or she just hasn't changed the website